Acura - basic company info and current lineup
Acura, Honda's luxury brand, started in 1986, when Honda's performance vehicle branch grown enough for its own brand.
Undisputable quality was more important than design for years, which resulted in poor sales till the mid 1990s.
If luxury vehicles can be divided by how pompous they are, Acura would be at the bottom of the ladder.
Superior quality is wrapped in very discrete, deliberately modest design - a perfect approach for people who want top notch quality, but prefer to keep their privacy and peace of mind.
Acura was one of the first brands who offered one equipment package - everything included one.
Simply, the only compromise Acura makes is design, with a good reason.
Current Acura Lineup:
- Cars: RL, TL, TSX
- Crossover: RDX
- SUV: MDX